San Andrés & Providencia
The Startup Archipielago
S4S engaged in a study, funded by the UK FCO Prosperity Fund to develop an entrepreneurship plan to drive economic growth in San Andrés and Providencia. Stage 1 was to map the local support ecosystem for creative and cultural entrepreneurs; including all private and state owned actors, their relationships, their skills, the strengths and their weaknesses. This included a public solicitation for inputs from local groups emphasizing the indigenous Raisal population.
In stage 2 S4S developed a comprehensive plan to move the islands from a mass tourism model that hurt local entrepreneurs, ignored local culture and which adversely impacted the environment. And which moved the islands to a high-quality tourism model that supported local businesses, respected the biosphere, and delivered sustainability while helping new creative startups who leveraged local music and gastronomy.
In Stage 3 S4S piloted a local accelerator for creative entrepreneurs with a focus on sports, gastronomy, and music.
S4S drove demand side with two tourism initiatives focussed on the upscale niche tourist: in San Andes promoting kite surfing & scuba diving leveraging the island’s reefs and winds, and in Providencia showcasing the traditional boat races for the nautical tourists, while helping revive a local tradition.